X-Cart's theme selection includes several color schemes and layouts mostly focusing on the usual concept of a large banner image above smaller banners, featured products, and other front-page content. Some are geared toward specific industries, but could likely work for a variety of brands. Overall, most are attractive and well-made.

However, a big issue is the small selection, which makes the otherwise varied designs seem repetitive. Themes also need to be filtered by compatible X-Cart version, and if you forget to do this, you'll see themes that aren't compatible with your store. This additionally narrows down the selection of available themes, since you never want to choose one that only works with an older software version.

Even worse is the fact that X-Cart only offers a single free theme, which is extremely generic. Many business owners prefer to launch their store using a free theme and upgrade to a premium one later, but doing this with X-Cart means your eCommerce website will be identical to numerous other stores in the same stage of growth. Your business's ability to brand itself will also be on hold until you get a new theme or put time into customizing the free one.