Learn how to price your products when selling online

Pricing products can be difficult if you don't know where to start. The process of arriving at the right price can vary significantly depending on how you source your products as well. Choosing the best price for your products starts with knowing their cost, but also includes other factors like transaction fees that cause you to lose a little money. Shift4Shop's Product Pricing Calculator makes it easy to correctly price your products by factoring in cost, fees, and markup. Use the displayed results to understand your pricing and adjust your markup as you see fit.