To learn how to sell glassware online, you must know how to handle with care. Starting your own business isn’t a decision to take lightly. But if you have a great idea and the will to succeed, it can pay off in a big way. These days, the web is the hub of commerce and will one day grow larger than in-person retail.

Your business will be delicate, which means you’ll need the right touch to push forward. But one thing you won’t need is coding experience (or an experienced development professional, for that matter). All you need a comprehensive software suite like Shift4Shop to get your website up and running.

Here are a few more ideas to help you get started learning how to sell glassware online the right way.

1. Choose a software platform that shines.

As we mentioned, you want a platform that won’t break under pressure. It should have a history of reliability and plenty of credibility among its users. The company behind it should listen to the needs of its customers and tailor the product based on those needs.

In terms of practicality, make sure it has built-in picture editing and simple configurations with other software solutions.

2. Design a brand that reflects your audience.

As you learn how to sell glassware online, you’ll begin to understand the importance of creating a brand that your customers can get behind. Like your product, you’ll want to create transparency so your customers will trust your store.

A major part of your brand is your website design. This will include your name, logo and store layout. Make sure to spend a lot of time on these features to create a shopping experience that will keep your customers coming back for more.

3. Glass is fragile. Get a shipping plan.

You’re working with delicate products here. As you learn how to sell glassware online, how are you going to get them to your customers, especially the ones that live across the country?

Work with a shipping brand that you know and trust (like FedEx or UPS). Make sure you build a relationship with your account manager that clarifies just how fragile all of your items are. These steps are crucial to the success of your business.

4. Toast to the opening of your new store.

Finally, you have everything prepared. You’re ready to launch. Put the word out among your friends and other people you’ve identified who like to buy glassware online. You can do this easily by searching consumer review forums and similar places.

Learning how to sell glassware is much easier than you think. The hard part is making sure you establish a successful store, so make sure to spend a lot of time on cultivating your business.