Great product photography is a critical part of a successful online store. However, for many eCommerce merchants, this is an area in which it's easy to fall short. A lack of knowledge of proper techniques, underestimation of its importance, or a mere misunderstanding as to what makes a good product image makes product photography a weak point for many online stores. Good product photography is not as simple as placing items on a table and just pointing and shooting a camera. Even a brand new smartphone or cutting-edge Nikon can't do all the work by itself — it falls to you to set up the shot properly and work any necessary magic with post-processing. This guide will teach you the concepts and techniques for taking excellent product photos that will make your brand and products shine.