2024 eCommerce Statistics & Trends | List of eCommerce Stats

Ecommerce statistics

Learn what ecommerce retailers are experiencing

81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
18% of ecommerce websites are exclusive B2B sales (3dcart)
33% of B2C ecommerce website are also conducting B2B transactions (3dcart)
Average e-commerce conversion rates vary from 2.8% to 4.5% (3dcart)
Average online shopping cart abandonment rate is 74% (3dcart)
Mobile traffic represents 53% of all ecommerce traffic (3dcart)
22% of online retailers still don’t have a mobile-friendly website (3dcart)
9% of ecommerce sites are offering a rewards loyalty program to customers (3dcart)

81%

of shoppers conduct online research before making big purchases

Mobile commerce makes up

30%

of all U.S.
ecommerce

Average online shopping cart abandonment rate is

74%

33%

of B2C ecommerce website are also conducting B2B transactions

Online Shopping statistics

Discover online shoppers trends and behaviors

The average order value of B2C online order is $52 (3dcart)
81% of shoppers research their product online before purchasing (Source: GE Shopper research study)
An Inconvenient returns policy deters 80% of shoppers (Source: Ready Cloud)
28% shoppers abandon carts because of unexpected shipping costs (VWO)
59% of customers completed a purchase on a different device to the one where it was started (3dcart)
23% shoppers added more items to their order at checkout to qualify for free shipping (3dcart)
8% of online shoppers engage in a live chat conversation before placing an order (3dcart)
26% of shoppers are likely to share a product on social media after purchase (3dcart)
60% of the overall website traffic is reported from mobile devices (3dcart)
The total orders from mobile devices ranges between 38% and 53% (3dcart)
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails(Yes Lifecycle Marketing )

Search Engine Optimization

See how users are searching and finding brands online

44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land)
The first position on Google search results on desktop has a 20.5% clickthrough rate in 2017. (Ignite Visibility)
80% growth in "best" mobile searches in the past two years.. (Think with Google 2017)
Organic Search Google gets over 100 billion searches a month. (Mashable, 2015)
The average Google first page result contains 1,890 words. (Backlinko, 2016)
50% of search queries are four words or longer. (WordStream, 2016)
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
B2B researchers do 12 searches on average prior to engaging on a specific brand's site. (Google, 2014)
More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
38% of people will leave a website if they find the layout unattractive. (Source: Adobe)
43% of e-commerce traffic comes from organic Google search (Wolfgang Digital)

Organic Search
Google gets over

100

Billion

searches a month

38%

of people will leave a website if they find the layout unattractive

49%

of B2B researchers who use their mobile devices for product research do so while at work

Email Marketing

Understand how email marketing impacts online shopping

34% of online retailers are sending abandoned cart recovery emails.
Average Open Rate of newsletter campaigns from ecommerce stores to customers is 18.45% (3dcart)
Average Click-thru Rate of newsletter campaigns from ecommerce stores to customers is 4.6% (3dcart)
54% of marketers say increasing engagement rate is their top email marketing priority. (Ascend2, 2016)
11 a.m. ET has the highest clickthrough rate for email sends. (HubSpot, 2015)
Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)
Two-thirds of emails are read on either smartphones or tablets. (Marketing Land, 2015)
Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). (Adobe, 2015)
75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)
48% of emails are opened on a smartphone. (Movable Ink, 2015)
41% of emails are opened on an iPhone. (Movable Ink, 2015)

Paid Advertising

Find out how PPC is influencing ecommerce sales

For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016)
91% of people say ads are more intrusive today than two years ago. (HubSpot, 2016)
34% of consumers say they have mistakenly clicked on an online ad. (HubSpot, 2016)
Mobile Advertising 70% of people dislike mobile ads. (HubSpot, 2016)
Google drives 95% of all paid search ad clicks on mobile. (Business Insider, 2016)
By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. (Marketing Land)
64.6% of people click on Google ads when they are looking to buy an item online. (WordStream, 2016)
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network. (WordStream)
It’s 7 times more expensive to acquire a new customer via paid advertisement than retain an existing one (Invesp)
54% buyers will buy retargeted products if offered at a discount (VWO)

By 2019, mobile advertising will represent

72%

of all U.S. digital ad spending

it's 7 times

more expensive to acquire a new customer via paid advertisement than retain an existing one

54%

buyers will buy retargeted products if offered at a discount

For every

$92

spent acquiring customers, only

$1is spent converting them

Digital Payments

Compare online payments and digital wallets usage in ecommerce

Online stores are offering an average of 3 payment methods at checkout including digital wallets (3dcart)
PayPal transactions have 70% higher checkout conversion than non-PayPal transactions (PayPal)
Visa Checkout users in 2015 made 30% more transactions per buyer regardless of checkout option (comScore 2015 Visa Checkout study)
About 58% of B2C ecommerce stores are offering paypal as an alternate form of payment (3dcart)
Apple Pay orders have a 1.8% transaction share on B2C websites accepting Apple Pay at checkout (3dcart)
About 9% of US online retailers have added Amazon Pay as a payment alternative to their websites (3dcart)
6% of global B2C online stores have implemented 3dSecure in their checkout process (3dcart)

Ecommerce Market Statistics for 2020

Latest ecommerce metrics, stats and online shopping trends